{"id":1151,"date":"2025-07-14T12:46:11","date_gmt":"2025-07-14T12:46:11","guid":{"rendered":"https:\/\/nadinebuerkedesign.com\/?page_id=1151"},"modified":"2025-08-07T19:15:57","modified_gmt":"2025-08-07T19:15:57","slug":"cases-kuestengold","status":"publish","type":"page","link":"https:\/\/nadinebuerkedesign.com\/en\/cases-kuestengold\/","title":{"rendered":"Verpackungsdesign Rebranding Eigenmarke K\u00fcstengold"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(255,255,255,0)&#8220; use_background_color_gradient=&#8220;off&#8220; background_image=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/05\/Kuestengold_Verpackungsdesign_Packaging_Food_Eigenmarke_HD-scaled.png&#8220; background_enable_image=&#8220;on&#8220; min_height=&#8220;700px&#8220; min_height_tablet=&#8220;460px&#8220; min_height_phone=&#8220;410px&#8220; min_height_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_image_phone=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/07\/Kuestengold_Verpackungsdesign_Packaging_Food_Eigenmarke_pho_kl.jpg&#8220; background_enable_image_phone=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#092643&#8243; use_background_color_gradient=&#8220;off&#8220; min_height=&#8220;299.5px&#8220; custom_margin=&#8220;||0px|||&#8220; custom_padding=&#8220;||82px||false|false&#8220; custom_padding_tablet=&#8220;||82px||false|false&#8220; custom_padding_phone=&#8220;||82px||false|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220;][et_pb_row admin_label=&#8220;Zeile&#8220; module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;359.4px&#8220; custom_margin=&#8220;100px|auto|13px|auto|false|false&#8220; custom_margin_tablet=&#8220;50px|auto||auto|false|false&#8220; custom_margin_phone=&#8220;35px|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||27px|0px||&#8220; animation_direction=&#8220;bottom&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Top&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;gcid-1a218ec3-2e47-4ed1-bb00-29df411dd95e&#8220; link_option_url=&#8220;https:\/\/nadinebuerkedesign.com\/&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22,%22quote_text_color%22,%22quote_text_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_left%22,%22border_color_left%22,%22border_color_left%22%93,%22gcid-body-color%22:%91%22header_3_text_color%22,%22header_3_text_color%22,%22header_3_text_color%22%93,%22gcid-1a218ec3-2e47-4ed1-bb00-29df411dd95e%22:%91%22text_text_color%22%93}&#8220;]<\/p>\n<p>Verpackungsdesign <span class=\"s1\">&amp; <\/span>Rebranding <span class=\"s1\">| <\/span>Nadine Buerke Design<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8220;Nordisch aufgefrisch: Pitch um die Eigenmarke von B\u00fcnting &#8220; admin_label=&#8220;\u00dcberschrift H1&#8243; module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;1bf9230d-7495-4141-b7a8-b5f0fac2c95b&#8220; title_font=&#8220;Syne|600|||||||&#8220; title_text_align=&#8220;left&#8220; title_text_color=&#8220;gcid-6aa957e9-3545-4073-9083-c5c194917470&#8243; title_font_size=&#8220;78px&#8220; title_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||33px||false|false&#8220; custom_padding=&#8220;||3px||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; animation_duration=&#8220;1550ms&#8220; animation_intensity_slide=&#8220;42%&#8220; title_font_size_phone=&#8220;47px&#8220; global_colors_info=&#8220;{%22gcid-6aa957e9-3545-4073-9083-c5c194917470%22:%91%22title_text_color%22%93}&#8220;][\/et_pb_heading][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;7467d508-8d80-43ee-b533-9d51832aaf4f&#8220; text_font=&#8220;&#8211;et_global_heading_font|100|||||||&#8220; text_text_color=&#8220;#3876A9&#8243; text_font_size=&#8220;25px&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|||55px|false|false&#8220; custom_margin_tablet=&#8220;|||55px|false|false&#8220; custom_margin_phone=&#8220;|||24px|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;45px||0px|8px|false|false&#8220; custom_padding_tablet=&#8220;30px||0px|8px|false|false&#8220; custom_padding_phone=&#8220;34px||0px|7px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; animation_duration=&#8220;1700ms&#8220; animation_delay=&#8220;150ms&#8220; header_5_font_size_phone=&#8220;21px&#8220; border_width_left=&#8220;3px&#8220; border_color_left=&#8220;gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22,%22quote_text_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_left%22,%22border_color_left%22%93}&#8220;]<\/p>\n<h5 class=\"p1\"><span class=\"s1\" style=\"color: #ffffff;\">Mit diesem nordisch-frischen Verpackungsdesign-Relaunch wurde der Pitch um die Eigenmarke &#8222;K\u00fcstengold&#8220; der B\u00fcnting Group mit 700 SKUs gewonnen.<\/span><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;gcid-6aa957e9-3545-4073-9083-c5c194917470&#8243; use_background_color_gradient=&#8220;off&#8220; min_height=&#8220;301.5px&#8220; custom_margin=&#8220;-1px||18px|||&#8220; custom_padding=&#8220;45px||19px||false|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; 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background__hover_enabled=&#8220;on|hover&#8220;]<\/p>\n<p data-start=\"184\" data-end=\"261\">Vor dem Pitch kam der Auftrag von der Agentur RedRabbit einer umfassenden Analyse aller Eigenmarken der B\u00fcnting Group. 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background__hover_enabled=&#8220;on|hover&#8220;]<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Designanalyse \/ Audit + Wettbewerbsanalyse<\/li>\n<li>Beratung \/ Empfehlung Branding<\/li>\n<li>Verpackungsdesign-Relaunch \/ Rebranding<\/li>\n<li>Logo-Modifizierung<\/li>\n<li>Bildcollage<\/li>\n<li>Konzeptvorstellung vor Ort<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;gcid-6aa957e9-3545-4073-9083-c5c194917470&#8243; use_background_color_gradient=&#8220;off&#8220; min_height=&#8220;225.5px&#8220; custom_margin=&#8220;-14px||0px||false|false&#8220; custom_padding=&#8220;115px||115px||false|false&#8220; custom_padding_tablet=&#8220;115px||115px||false|false&#8220; custom_padding_phone=&#8220;30px||30px||false|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; 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title_text_color=&#8220;gcid-body-color&#8220; title_font_size=&#8220;39px&#8220; title_text_align_tablet=&#8220;&#8220; title_text_align_phone=&#8220;left&#8220; title_text_align_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{%22gcid-body-color%22:%91%22title_text_color%22%93}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;|300|||||||&#8220; text_text_color=&#8220;gcid-body-color&#8220; text_font_size=&#8220;23px&#8220; text_font_size_tablet=&#8220;23px&#8220; text_font_size_phone=&#8220;18px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_left%22%93,%22gcid-body-color%22:%91%22header_3_text_color%22,%22text_text_color%22%93}&#8220;]<\/p>\n<p>Nach der erfolgreichen Erstellung der Designanalysen folgte prompt der n\u00e4chste Auftrag von der Agentur RedRabbit: Unterst\u00fctzung beim Pitch zum Rebranding der Eigenmarke <em data-start=\"465\" data-end=\"477\">K\u00fcstengold<\/em>. Ziel war es, mit \u00fcberzeugenden Verpackungsdesigns das Markenbild entsprechend der Analyse zu optimieren.<\/p>\n<p data-start=\"565\" data-end=\"806\">Neben der Partneragentur Schofeld, die sp\u00e4ter die Umsetzung der kompletten Sortimentanpassung von ca.700 SKUs \u00fcbernehmen sollte, brachte auch <em data-start=\"675\" data-end=\"696\">Nadine B\u00fcrke Design<\/em> eigene, unabh\u00e4ngige Designvorschl\u00e4ge in den Pitch ein. Die Entw\u00fcrfe wurden gemeinsam bei B\u00fcnting pr\u00e4sentiert.<\/p>\n<p data-start=\"808\" data-end=\"1028\">Das Ergebnis: Die Packaging Designs von <em data-start=\"838\" data-end=\"859\">Nadine B\u00fcrke Design<\/em> belegten Platz 1 und 2 \u2013 und \u00fcberzeugten auf ganzer Linie. 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