{"id":1270,"date":"2025-07-18T23:17:43","date_gmt":"2025-07-18T23:17:43","guid":{"rendered":"https:\/\/nadinebuerkedesign.com\/?page_id=1270"},"modified":"2025-07-28T15:32:59","modified_gmt":"2025-07-28T15:32:59","slug":"blaue-helden","status":"publish","type":"page","link":"https:\/\/nadinebuerkedesign.com\/en\/blaue-helden\/","title":{"rendered":"Nachhaltiges Verpackungsdesign &amp; Rebranding Blaue Helden"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(255,255,255,0)&#8220; use_background_color_gradient=&#8220;off&#8220; background_image=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/07\/BlaueHelden_Packaging_Design_Verpackung_Nachhaltig_Suistainable_HD.jpg&#8220; background_enable_image=&#8220;on&#8220; min_height=&#8220;700px&#8220; min_height_tablet=&#8220;420px&#8220; min_height_phone=&#8220;410px&#8220; min_height_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_image_phone=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/07\/BlaueHelden_Packaging_Design_Verpackung_Nachhaltig_Suistainable_pho.jpg&#8220; background_enable_image_phone=&#8220;on&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(255,255,255,0)&#8220; background_color_gradient_stops=&#8220;#10223b 22%|#10385e 60%|#004275 82%&#8220; min_height=&#8220;299.5px&#8220; custom_margin=&#8220;||0px|||&#8220; custom_padding=&#8220;||80px||false|false&#8220; custom_padding_tablet=&#8220;||80px||false|false&#8220; custom_padding_phone=&#8220;30px||||false|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220;][et_pb_row admin_label=&#8220;Zeile&#8220; module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;359.4px&#8220; custom_margin=&#8220;100px|auto|13px|auto|false|false&#8220; custom_margin_tablet=&#8220;50px|auto||auto|false|false&#8220; custom_margin_phone=&#8220;35px|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||27px|0px|false|false&#8220; animation_direction=&#8220;bottom&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Top&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; text_text_color=&#8220;gcid-1a218ec3-2e47-4ed1-bb00-29df411dd95e&#8220; link_option_url=&#8220;https:\/\/nadinebuerkedesign.com\/&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22,%22quote_text_color%22,%22quote_text_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_left%22,%22border_color_left%22,%22border_color_left%22%93,%22gcid-body-color%22:%91%22header_3_text_color%22,%22header_3_text_color%22,%22header_3_text_color%22%93,%22gcid-1a218ec3-2e47-4ed1-bb00-29df411dd95e%22:%91%22text_text_color%22%93}&#8220;]<\/p>\n<p>Verpackungsdesign <span class=\"s1\">&amp; <\/span>Rebranding <span class=\"s1\">| <\/span>Nadine Buerke Design<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8220;70% weniger Plastik? Das unterst\u00fctzen wir gern.&#8220; admin_label=&#8220;\u00dcberschrift H1&#8243; module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;1bf9230d-7495-4141-b7a8-b5f0fac2c95b&#8220; title_font=&#8220;Syne|600|||||||&#8220; title_text_align=&#8220;left&#8220; title_text_color=&#8220;gcid-79008fab-ccde-4aaf-8238-1144e270bf33&#8243; title_font_size=&#8220;78px&#8220; title_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||33px||false|false&#8220; custom_padding=&#8220;||3px||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; animation_duration=&#8220;1700ms&#8220; animation_delay=&#8220;900ms&#8220; animation_intensity_slide=&#8220;56%&#8220; title_font_size_phone=&#8220;47px&#8220; animation_delay_tablet=&#8220;900ms&#8220; animation_delay_phone=&#8220;0ms&#8220; animation_delay_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{%22gcid-79008fab-ccde-4aaf-8238-1144e270bf33%22:%91%22title_text_color%22%93}&#8220;][\/et_pb_heading][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;7467d508-8d80-43ee-b533-9d51832aaf4f&#8220; text_font=&#8220;&#8211;et_global_heading_font|100|||||||&#8220; text_text_color=&#8220;#3876A9&#8243; text_font_size=&#8220;25px&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|||55px|false|false&#8220; custom_margin_tablet=&#8220;|||55px|false|false&#8220; custom_margin_phone=&#8220;|||24px|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;45px||0px|8px|false|false&#8220; custom_padding_tablet=&#8220;30px||0px|8px|false|false&#8220; custom_padding_phone=&#8220;34px||0px|7px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; animation_duration=&#8220;1700ms&#8220; animation_delay=&#8220;200ms&#8220; header_5_font_size_phone=&#8220;21px&#8220; border_width_left=&#8220;3px&#8220; border_color_left=&#8220;gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22,%22quote_text_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_left%22,%22border_color_left%22%93}&#8220;]<\/p>\n<h5 class=\"p1\"><span class=\"s1\" style=\"color: #ffffff;\">Eine starke Idee braucht ein starkes Konzept. Nachf\u00fcllbare Reinigungsmittel zum Selbermixen. Spart Plastik, hilft die Ozeane zu sch\u00fctzen.<\/span><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#13304F&#8220; use_background_color_gradient=&#8220;off&#8220; min_height=&#8220;528.5px&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;45px||19px||false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; admin_label=&#8220;Zeile&#8220; module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;359.4px&#8220; custom_margin=&#8220;59px|auto|19px|auto|false|false&#8220; custom_margin_tablet=&#8220;100px|auto||auto|false|false&#8220; 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global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.27.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;Altes Design&#8220; icon_placement=&#8220;top&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;b8ea676a-bda4-461b-8fe0-8f1979a72473&#8243; header_level=&#8220;h3&#8243; header_font=&#8220;|300|||||||&#8220; header_text_color=&#8220;#35719C&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;&#8211;et_global_body_font|300|||||||&#8220; body_text_color=&#8220;gcid-79008fab-ccde-4aaf-8238-1144e270bf33&#8243; body_font_size=&#8220;18px&#8220; custom_padding=&#8220;5px||30px||false|false&#8220; header_font_size_tablet=&#8220;26px&#8220; header_font_size_phone=&#8220;23px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_color_all=&#8220;#FFFFFF&#8220; border_color_bottom=&#8220;gcid-body-color&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22quote_text_color%22,%22icon_color%22,%22quote_text_color%22,%22icon_color%22,%22quote_text_color%22,%22icon_color%22,%22quote_text_color%22,%22icon_color%22%93,%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22border_color_all%22%93,%22gcid-1a218ec3-2e47-4ed1-bb00-29df411dd95e%22:%91%22open_icon_color%22%93,%22gcid-body-color%22:%91%22open_toggle_text_color%22,%22title_text_color%22,%22border_color_bottom%22%93,%22gcid-0b019cfe-4dfd-48b5-a707-894b8db15fb3%22:%91%22closed_toggle_text_color%22%93,%22gcid-79008fab-ccde-4aaf-8238-1144e270bf33%22:%91%22body_text_color%22%93}&#8220; background__hover_enabled=&#8220;on|hover&#8220;]<\/p>\n<p data-start=\"184\" data-end=\"261\">F\u00fcr den Pitch um die Regalplatzierung bei DM musste dringend das alte Design aufgefrischt werden.<\/p>\n<p>Besondere Schwachstellen des alten Designs:<\/p>\n<ul>\n<li>Wettbewerbsf\u00e4higkeit<\/li>\n<li><span>Emotionalit\u00e4t<\/span> &amp; Vertrauen<\/li>\n<li>Hochwertigkeit &amp; Markenst\u00e4rke<\/li>\n<li>Logo kaum wahrnehmbar<\/li>\n<li>Das USP (plastikreduzierend durch eigenes Anmischen der Tabs mit Wasser) nicht hervorgehoben<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;none&#8220; custom_margin=&#8220;-2px|auto||auto|false|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;default&#8220; 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_builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;9b52d381-b536-4bb4-a19e-133fd0133e5f&#8220; background_color=&#8220;gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3&#8243; height=&#8220;10px&#8220; scroll_vertical_motion_enable=&#8220;on&#8220; scroll_vertical_motion=&#8220;0|50|50|100|-0.5|0|0.5&#8243; motion_trigger_start=&#8220;top&#8220; global_colors_info=&#8220;{%22gcid-d159b6bd-c9ea-4d14-a159-4b87b2a893d3%22:%91%22background_color%22%93}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(255,255,255,0)&#8220; background_color_gradient_stops=&#8220;#10223b 22%|#10385e 60%|#004275 82%&#8220; min_height=&#8220;398.5px&#8220; custom_margin=&#8220;-13px||0px|||&#8220; custom_padding=&#8220;74px||21px||false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; 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module_id=&#8220;<\/p>\n<style>   @import url(%22https:\/\/use.typekit.net\/zjo2aqy.css%22); <\/style>\n<p>&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;304.4px&#8220; custom_margin=&#8220;18px|auto|13px|auto|false|false&#8220; custom_margin_tablet=&#8220;0px|auto||auto|false|false&#8220; custom_margin_phone=&#8220;35px|auto||auto|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||27px|0px||&#8220; animation_direction=&#8220;bottom&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Plastik reduzieren und Meerestiere retten&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; title_text_color=&#8220;#35719C&#8220; title_font_size=&#8220;39px&#8220; title_text_align_tablet=&#8220;&#8220; title_text_align_phone=&#8220;left&#8220; 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background__hover_enabled=&#8220;on|hover&#8220;]<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Konzeptentwicklung &amp; Slogan: &#8222;Save the ocean&#8220;<\/li>\n<li>Illustrationen: Idee (+Layoutvorlage) &amp; Management der Illustratorin:<br \/><a href=\"https:\/\/www.liv-merle-kantak.com\/\">https:\/\/www.liv-merle-kantak.com\/<\/a><\/li>\n<li>Neues Redesign \/ Rebranding des ganzen Sortiments (inkl. Logo &amp; Verpackungsdesign)<\/li>\n<li>Adaption &amp; Druckwicklung der ersten 6 Sorten (Flaschen, Sachets, Banderolen)<\/li>\n<li>Design eines Displays+Thekenaufsteller<\/li>\n<li>\u00dcbergabe an den firmeninternen Grafiker<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/07\/LivMerleKantak_Illustration_Turtle.png&#8220; background_position=&#8220;top_right&#8220; background_horizontal_offset=&#8220;-2%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/nadinebuerkedesign.com\/wp-content\/uploads\/2025\/07\/LivMerleKantak_Illustration_Turtle.png&#8220; alt=&#8220;Liv Merle Kantak Illustration Turtle Blaue Helden&#8220; title_text=&#8220;Liv Merle Kantak Illustration Turtle Blaue Helden&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; 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