Packaging Design, Branding & the Right Strategy for Your Brand.
With over 15 years of experience in packaging design, I create innovative, functional and brand-building solutions that strengthen both the visual identity and strategic positioning of brands.
Save money. Not quality.
Agency-level expertise at freelance rates
Agency quality without agency overhead
By bringing together a flexible team tailored to your project and budget, unnecessary agency overhead is eliminated. You get agency-level quality at freelance rates.
Efficient, flexible – and collaborative
A dynamic workflow means short communication paths, individual solutions and maximum efficiency. Across disciplines, you always have one dedicated point of contact to guide you through the entire project and provide expert advice along the way.
A team tailored to your project
Working closely with a network of specialists – including freelancers, agencies and other partners – makes it possible to create a setup and pricing structure tailored to your needs without compromising on quality. The result: bespoke brand solutions designed around your project.
Strategy
- Competitor & target audience analysis
- Design analysis
- Positioning
- Brand architecture
- Brand strategy
- Innovationsentwicklung neuer Sorten & Produkte
Branding
- Moodboards to define and align the design direction
- Logo design
- Development of colour palettes, typography & design elements
- Information & brand hierarchy
- Development of sub-categories / sub-brands
- Brand manuals / style guides
Packaging Design
- Design development
- Adaptations
- Layout, Satz & Reinzeichnung
- Prepress, finishes & production
- Consulting & project management
- Photography, retouching / image editing
- 2D visualisations
- Scribbles & MockUps
- Visualisierungen für die Marktforschung & Innovationsentwicklung
Visuals
- Photography
- Image editing
- Illustrations
- AI-generated imagery
- Icons & Vectordesign
- Sketches
- 2D visualisations
- Licensing advice
Adaptation
- Master files for future adaptations
- Produkt- & Sortenadaption
- Format adaptations
- Development of sub-categories for different product groups
- Adaptation to existing corporate design guidelines
- Sortimenterweiterung
Consulting & management
- Cost calculation
- Process management
- Consulting across all project areas
- Team coordination
- Project management
- Analysis
Graphic design
Food. Nonfood. Supplements. OTC. Medical. Cosmetics...
Whether creative, innovative or sustainable: packaging design that brings out the best in your brand.
More than just good-looking packaging
Modern packaging design has to do much more than look appealing. It combines brand strategy, target audience needs, regulatory requirements and sales psychology at the point of sale.
Every category has its own rules
Whether medical packaging, food packaging or consumer goods, every product category comes with its own requirements for design, materials and regulatory compliance. In highly regulated areas such as food and medical packaging, specialist knowledge is essential.
Sustainability from the outset
Sustainable packaging design is no longer optional. Consumers increasingly look for environmentally responsible materials and credible brand values – and packaging is often their first physical touchpoint with a product.
Packaging design with strategic perspective
With more than 15 years of experience, I provide end-to-end support – from initial analysis and strategic brand development through to the final packaging layout. I guide the entire design process to make sure your packaging does more than look good: it also works commercially.
What you get
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Targeted packaging concepts for your sector and audience
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Compliant design in line with applicable standards
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Integration of brand identity and storytelling
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Sustainable materials & green packaging strategies
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Full-service support from first idea through to production
Packaging Design Brand References
Nivea Nivea | 8×4 | Klosterfrau | Tetesept | Knorr | Becel | Tempo | Alpecin | Linola | Plantur | Nasic | Neo-angin | Gesundleben | Blaue Helden | Lorenz | Kerrygold | Ostmann | Bärenmarke | Aoste | Benevi | Rotkäppchen | Fürst Bismarck | Lieken | Golden Toast | Meica | Luve | Darboven | Sansibar Caffe | Eilles Tee | Einbecker | Cocaya | Grandos | Promed | LIDL private labels | Müller private labels