Packaging design & & rebranding | Nadine Buerke Design
70% less plastic? A concept worth supporting.
A strong idea needs a strong concept. Refillable cleaning products mixed at home help reduce plastic and protect the oceans.
The previous design
For the pitch to secure shelf space at dm, one of Germany’s largest drugstore chains, the existing design urgently needed a refresh.
Key weaknesses of the previous design:
- Competitiveness
- Emotional appeal & trust & Vertrauen
- Premium perception & brand strength
- Low logo visibility
- The key USP – reducing plastic by mixing the tabs with water at home – was not communicated clearly
A fresh sustainable look with the USP at its core
Reduce plastic. Protect marine life.
By allowing cleaning products in powder or tablet form to be mixed with tap water at home, unnecessary plastic waste and transport-related CO₂ emissions can be reduced. For the sustainable start-up Blaue Helden, this led to an emotional packaging concept aimed at a younger audience, built around one clear brand message: Save the ocean.
Hand-drawn marine animals combined with the brand message created a distinctive visual identity that clearly differentiated Blaue Helden from its competitors while delivering strong shelf impact.
The concept also convinced the German drugstore chain dm, which awarded the available shelf space to the sustainable start-up.
Services
- Concept development & slogan: “Save the ocean”
- Illustration concept & layout direction, plus management of illustrator Liv Merle Kantak
https://www.liv-merle-kantak.com/ - Complete redesign / rebranding of the range, including logo & packaging design
- Adaptation & print production for the first six variants across bottles, sachets and sleeves
- Design of a display & counter display
- Supporting the company’s in-house designer
