Packaging design & & rebranding | Nadine Buerke Design
Playful designs for little ones
This charming private label for Müller was won in a competitive pitch and has been developed with great care over many years.
The pitch
Müller wanted to develop a standalone children’s line for its Aveo private label, with playful designs tailored to different age groups – from toddlers and younger girls to teenagers.
The winning concept was an imaginative underwater world that could be adapted flexibly to different product themes: for example, a colourful pirate world for boys and, as shown here, playful mermaids in soft pink tones for girls.
The designs are colourful, emotional and lively, while remaining tailored to the respective target audience.
More than 30 products were produced in total, including numerous limited editions. Each was individually adapted, proofread and prepared as print-ready artwork.
Services
- Design development including sub-categories
- Logo refinement
- Stock-image compositing & final image editing
- Adaptation across a wide range of packaging
- Prepress for different printing processes, including flexo and letterpress
- Back-panel layouts with up to ten languages on very small pack formats
- Management and complete rollout of the range: approximately 27 core products plus annual new editions