Three peptides. Triple performance. And a design built around exactly that idea. For Atro ProVita’s Triple Perform, a visual language was developed in collaboration with and on behalf of RedRabbit, combining athletic energy, medical precision and a clean, reduced aesthetic.

At the centre is a new logo using three stylised circles to represent the product’s three key active ingredients. The form subtly echoes the dynamic quality of the Olympic rings – suggesting strength, movement and focus.

The icon system repeats this three-part concept and communicates the product’s three benefits at a glance: regeneration, vitality and muscle development.

The rest of the packaging is deliberately restrained. Subtle selective 3D varnish adds a premium finish without overwhelming the design. Reduced to the essentials but visually strong, the result combines athletic energy with a refined aesthetic tailored to the male target audience.

The design helped establish the product on a clear premium trajectory. Today, Triple Perform is firmly positioned in the market as a premium food supplement for demanding athletes.